Marukyu decided back in October 2009 to launch their very successful range of products over in the UK, releasing them to the public in 2010. Here, we will look a bit more into why Marukyu decided to hit the UK market from Japan.
After Marukyu baits proved so successful in the Japanese market and after saturating the market over there the natural thing to do is to expand into another country and the CEOs of Marukyu decided that it would be a good idea to bring their boilies, jpz jelly pellets, maggot krill additives and groundbaits to the home of fishing the UK.
Thought out Process
Of course, this was not an overnight decision. Company leaders in both Japan and the UK had been mulling this decision over for about five years, deciding that 2009 was the time to launch the product in the UK. The reason that 2009/2010 was chosen as the right time is because it was decided that Marukyu boilies and JPZ pellets had been developed to suit the UK carp bait market.
Even though the product has only been in the UK market for a few years, the impact it has made already is beyond anybodies expectations, and that is down to the true quality of the product. This has made Marukyu’s first ‘adventure’ outside Japan a success.